How to do SEO to serve your local area
My friend Tracy O'Shaugnessy had created this amazing guide on why and how to optimize your online presence for your local market, so that when prospect type "amazing architect in [my city]" your name comes up first.
It's actionable, easy to implement and you are bound to see results in the long term (SEO is a long game).
A must-read for anyone who wants more and better clients.